Custom ecommerce when Shopify isn’t enough
If your catalog, pricing rules, or ERP integration fight the platform every week, you don’t need another Shopify app — you need a fit-for-purpose storefront.
Who it’s for: For B2B and complex retail operators outgrowing template commerce platforms.
We won’t take this if: a well-built Shopify store would do — we’ll tell you that and point you to our Shopify page.
Custom catalogs, contract pricing, ERP-facing sync
What changes when this lands
Honest platform choice
Shopify vs headless vs custom — decided with ops constraints, not Twitter takes.
Pricing that matches how you sell
Contract, volume, account-based — modeled explicitly.
Integration spine
ERP/OMS/inventory jobs with failure visibility.
Ops admin
Tools your warehouse and CS teams can use without engineering for every tweak.
Roles named. Steps clear.
Ops deep-dive
Order lifecycle, exceptions, SLAs.
Architecture
Cart, tax, payments, sync diagram.
Storefront UX
Catalog findability + checkout.
Build integrations first
Wrong sync kills launches.
Checkout harden
Payment + tax + edge cases.
Cutover
Rehearsed migration weekend.
One constrained engagement
B2B catalog commerce (NDA)
Account-specific price lists and ERP stock truth.
Sales team couldn’t wait for a 12-month rewrite.
Phased: account pricing + catalog search first; payments second.
- Sales used self-serve for reorders
- Fewer manual quote emails
What you actually get
- →Architecture + risk register
- →Storefront + checkout
- →Admin for priced catalogs
- →Integration runbooks
Custom commerce builds often start ~$40k and scale with integration count. We prefer phased go-lives over year-long big bangs.
India–US dual team available for overlap hours. Exact quotes follow discovery — no fake “instant calculators.”
Objection killers
Headless Shopify instead?
Sometimes. If Shopify can be the system of record, headless may be smarter than full custom.
Which payments?
Stripe, Adyen, regional PSPs — based on where you settle.
Multi-currency / multi-warehouse?
Supported when the ops model is clear. Ambiguous ops can’t be coded cleanly.
Ready to talk scope?
Bring constraints. We’ll bring a timeline and a cut list. Free discovery call — response within 24 hours.
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