Shopify

Shopify development focused on speed and conversion

Your store shouldn’t feel like a template with apps stapled on. We rebuild themes for load time, PDP clarity, and checkout that doesn’t leak carts.

Who it’s for: For DTC and retail brands where Shopify is the storefront of record — and every 100ms and every confused PDP costs money.

We won’t take this if: you only want another theme swap with no analytics access or no owner for product copy.

Prior Shopify work: ~40% faster loads and multi-month organic lift when paired with SEO

Outcomes

What changes when this lands

Themes that pass Core Web Vitals

Liquid architecture without the usual app bloat and render-blocking scripts.

PDPs that answer objections

Variants, shipping, proofs, and imagery wired for the way your buyers decide.

Checkout friction mapped

We instrument drop-offs and only then recommend Shop Pay, apps, or custom checkout UX.

SEO-ready information architecture

Collections, metafields, and crawlable content that marketing can own.

How it works

Roles named. Steps clear.

01Shopify lead

Store audit

Theme, apps, CWV, crawl, conversion funnels.

02Designer

IA + design

Homepage, PLP, PDP, content templates in Figma.

03Shopify engineers

Theme build

Sections, metafields, performance budget.

04Shopify lead

App & data trim

Remove or replace heavy apps; keep what earns its weight.

05QA

QA across devices

Real device + checkout test plans before switch.

06Shopify + SEO

Launch + monitor

Redirects, Search Console, analytics baselines.

Proof

One constrained engagement

DTC Shopify + SEO (NDA)

Context

Off-the-shelf theme, heavy apps, soft organic growth.

Constraint

No full downtime during peak season; catalog in the thousands of SKUs.

Decisions

Liquid rebuild with aggressive asset strategy; content templates; 6-month SEO program.

  • ~40% load time cut
  • ~3× organic sessions over the program window
Deliverables

What you actually get

  • Custom theme (or heavily customized Online Store 2.0)
  • Core template set + metafield schema
  • Performance pass vs agreed CWV targets
  • Launch checklist + redirect map if migrating
  • 30-day warranty for theme defects
Pricing posture

Theme rebuilds often land in the $12k–$35k range depending on catalog complexity and custom apps. Retainers for ongoing CRO/theme work from ~$3k/mo.

India–US dual team available for overlap hours. Exact quotes follow discovery — no fake “instant calculators.”

FAQ

Objection killers

Shopify Plus or regular Shopify?

Both. Plus matters when you need checkout extensibility, B2B, or multi-store ops — we’ll say so honestly if you don’t need it.

Will you keep our existing apps?

Only the ones that pay for themselves. App sprawl is the #1 reason Shopify sites feel slow.

Do you handle migrations from Woo/Magento?

Yes — products, customers, redirects, and a rehearsed cutover.

Ready to talk scope?

Bring constraints. We’ll bring a timeline and a cut list. Free discovery call — response within 24 hours.

Also exploring? Case studies · Retainers