Shopify development focused on speed and conversion

Your store shouldn’t feel like a template with apps stapled on. We rebuild themes for load time, PDP clarity, and checkout that doesn’t leak carts.

Built for: For DTC and retail brands where Shopify is the storefront of record — and every 100ms and every confused PDP costs money.

Works best when: You can share store analytics, product context, and a decision-maker who can approve copy, merchandising, and performance trade-offs.

Typical Shopify engagement: performance baseline, theme cleanup, and an organic-growth measurement plan

Ecommerce storefront and product merchandising interface
Storefront system

PDP clarity + a deliberate performance budget

What changes when this lands

Themes that pass Core Web Vitals

Liquid architecture without the usual app bloat and render-blocking scripts.

PDPs that answer objections

Variants, shipping, proofs, and imagery wired for the way your buyers decide.

Checkout friction mapped

We instrument drop-offs and only then recommend Shop Pay, apps, or custom checkout UX.

SEO-ready information architecture

Collections, metafields, and crawlable content that marketing can own.

Roles named. Steps clear.

01

Store audit

Theme, apps, CWV, crawl, conversion funnels.

02

IA + design

Homepage, PLP, PDP, content templates in Figma.

03

Theme build

Sections, metafields, performance budget.

04

App & data trim

Remove or replace heavy apps; keep what earns its weight.

05

QA across devices

Real device + checkout test plans before switch.

06

Launch + monitor

Redirects, Search Console, analytics baselines.

One constrained engagement

DTC Shopify + SEO (NDA)

Context

Off-the-shelf theme, heavy apps, soft organic growth.

Constraint

No full downtime during peak season; catalog in the thousands of SKUs.

Decisions

Liquid rebuild with aggressive asset strategy; content templates; 6-month SEO program.

  • Load-time baseline and improvement plan
  • Organic landing-page and collection performance tracked over time

What you actually get

  • →Custom theme (or heavily customized Online Store 2.0)
  • →Core template set + metafield schema
  • →Performance pass vs agreed CWV targets
  • →Launch checklist + redirect map if migrating
  • →30-day warranty for theme defects

Objection killers

Shopify Plus or regular Shopify?

Both. Plus matters when you need checkout extensibility, B2B, or multi-store ops — we’ll say so honestly if you don’t need it.

Will you keep our existing apps?

Only the ones that pay for themselves. App sprawl is the #1 reason Shopify sites feel slow.

Do you handle migrations from Woo/Magento?

Yes — products, customers, redirects, and a rehearsed cutover.

Ready to talk scope?

Bring constraints. We’ll bring a timeline and a cut list. Free discovery call — response within 24 hours.

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