Content systems

Headless CMS sites marketing teams can actually edit

Editors should publish without opening a ticket. Developers should ship components without fearing page builders. Headless done right does both.

Who it’s for: For product companies whose marketing site is a channel — and WordPress drag-drop has become a liability.

We won’t take this if: you want a page builder free-for-all with no design system, or have no one to own content after launch.

Sanity/Contentful + Next/Remix with preview and structured modules

Outcomes

What changes when this lands

Structured content models

Pages from modules, not HTML blobs.

Preview that matches prod

Editors see the real site before publish.

Perf by default

Static/ISR where it fits; no theme plugin lottery.

Design system components

Marketing and eng reuse the same building blocks.

How it works

Roles named. Steps clear.

01Content + FE

Content audit

What exists, what editors hate.

02FE lead

Model design

Types, references, localization needs.

03Design + FE

Component library

Modules in Figma + code.

04FE

CMS + preview

Auth’d preview routes.

05Content ops

Migrate content

Scripts + editorial QA.

06FE lead

Train editors

Short looms + office hours.

Proof

One constrained engagement

Product marketing site (NDA)

Context

WordPress theme fights; slow publishes.

Constraint

Marketing needed independence the week after launch.

Decisions

Sanity modules + Next; train two editors hard.

  • Publish without eng for routine pages
  • CWV improved vs legacy theme
Deliverables

What you actually get

  • →CMS schema
  • →Next/Remix front-end
  • →Preview workflow
  • →Editor guide
  • →Redirects from legacy CMS
Pricing posture

Marketing site rebuilds on headless often $20k–$50k depending on locales and migration size.

India–US dual team available for overlap hours. Exact quotes follow discovery — no fake “instant calculators.”

FAQ

Objection killers

Sanity vs Contentful vs others?

We pick for your editors and budget. Not ideology.

Can we keep WordPress?

Sometimes as a headless source — often better to exit.

SEO impact of migration?

Redirect map and template parity are non-negotiable in our launches.

Ready to talk scope?

Bring constraints. We’ll bring a timeline and a cut list. Free discovery call — response within 24 hours.

Also exploring? Case studies · Retainers