Headless CMS sites marketing teams can actually edit
Editors should publish without opening a ticket. Developers should ship components without fearing page builders. Headless done right does both.
Built for: For product companies whose marketing site is a channel — and WordPress drag-drop has become a liability.
Works best when: You have an editor or content owner who wants structured publishing, governance, and a maintainable design system.
Sanity/Contentful + Next/Remix with preview and structured modules
What changes when this lands
Structured content models
Pages from modules, not HTML blobs.
Preview that matches prod
Editors see the real site before publish.
Perf by default
Static/ISR where it fits; no theme plugin lottery.
Design system components
Marketing and eng reuse the same building blocks.
Roles named. Steps clear.
Content audit
What exists, what editors hate.
Model design
Types, references, localization needs.
Component library
Modules in Figma + code.
CMS + preview
Auth’d preview routes.
Migrate content
Scripts + editorial QA.
Train editors
Short looms + office hours.
One constrained engagement
Product marketing site (NDA)
WordPress theme fights; slow publishes.
Marketing needed independence the week after launch.
Sanity modules + Next; train two editors hard.
- Publish without eng for routine pages
- CWV improved vs legacy theme
What you actually get
- →CMS schema
- →Next/Remix front-end
- →Preview workflow
- →Editor guide
- →Redirects from legacy CMS
Objection killers
Sanity vs Contentful vs others?
We pick for your editors and budget. Not ideology.
Can we keep WordPress?
Sometimes as a headless source — often better to exit.
SEO impact of migration?
Redirect map and template parity are non-negotiable in our launches.
Ready to talk scope?
Bring constraints. We’ll bring a timeline and a cut list. Free discovery call — response within 24 hours.
Also exploring? Case studies · Retainers