UI/UX redesign aimed at conversion — not decoration
If support tickets and drop-offs tell you the product is confusing, a prettier gradient won’t fix it. We redesign flows against real behavior.
Built for: For product teams with an existing user base who need clarity, hierarchy, and fewer “how do I…?” loops.
Works best when: You can share user or product context and are open to prioritising clarity, accessibility, and conversion over decoration alone.
Prior redesign work tied to fewer support tickets and clearer conversion paths
What changes when this lands
Flow maps from reality
We start from recordings, funnels, and support themes — not blank moodboards.
Hierarchy that sells the next step
Primary actions quit competing with chrome.
Design system your eng can ship
Tokens, components, and states (empty/error/loading) ready for implementation.
Measured before/after
Agree metrics up front: activation, CTR, time-to-task, ticket volume.
Roles named. Steps clear.
Diagnostic
Analytics, support tags, 5–8 user sessions.
Opportunity map
Rank flows by revenue/support impact.
Wire → hi-fi
Critical paths only first.
Prototype test
Task-based tests with target users.
Hand-off
Specs, tokens, edge cases annotated.
Ship partner
Optional implementation with our FE team.
One constrained engagement
B2B product UX (NDA)
Users could complete tasks but needed support for basic navigation.
Couldn’t rewrite the whole product — ship one vertical first.
Simplify IA, new empty states, clearer permission errors.
- Support-intent baseline and post-launch measurement plan
What you actually get
- →Audit findings (plain language)
- →Redesigned critical flows in Figma
- →Component/token starters
- →Prototype for stakeholder demos
- →Success metric plan
Objection killers
Do you only design or also build?
Both. Many clients design with us and implement in-house; others want end-to-end.
Will you follow our brand?
Yes — we extend brand systems into product UI tokens rather than inventing a second visual language.
How many rounds of revision?
Scoped rounds are in the SOW. Unlimited revisions are how timelines die.
Ready to talk scope?
Bring constraints. We’ll bring a timeline and a cut list. Free discovery call — response within 24 hours.
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