Website redesign without torching your SEO
Redesigns fail when they ignore redirects, message match, and the pages that already rank. We rebuild marketing sites as migrations — not art projects.
Who it’s for: For companies with an existing site and real traffic/leads who need a brand and conversion refresh.
We won’t take this if: you refuse a redirect map, or want to redesign weekly without a freeze date.
Migration playbooks: IA, redirects, CWV, CMS handoff
What changes when this lands
Preserve what ranks
URL inventory + redirect strategy before aesthetics.
Clearer story
Fewer competing CTAs; sharper ICP language.
Modern stack when it helps
Headless/CMS where editors need independence.
Measured cutover
Analytics parity checks week one.
Roles named. Steps clear.
Inventory
URLs, traffic, conversions.
IA & messaging
Page outline approved.
Design system
Templates, not one-offs.
Build
CMS + front-end.
Redirect QA
Crawl old → new.
Launch window
DNS, monitors, rollback.
One constrained engagement
B2B site redesign (NDA)
Dated visual system; strong blog rankings.
Could not lose organic for a vanity launch.
Template redesign with strict redirects; content migrated programmatically.
- Stable non-brand organic after cutover
- Higher contact CTR on service hubs
What you actually get
- →URL + redirect workbook
- →Designed key templates
- →Built marketing site
- →Editor training
- →30-day SEO watchouts
Corporate redesigns often $15k–$45k. Complex migrations and multi-locale add scope.
India–US dual team available for overlap hours. Exact quotes follow discovery — no fake “instant calculators.”
Objection killers
Will rankings drop?
Some volatility is normal. Large drops usually mean broken redirects or nuked content — we plan against that.
Same CMS?
Only if it’s not fighting you. Otherwise we migrate.
How long?
Often 6–12 weeks for a focused marketing site — not a six-month mystery.
Ready to talk scope?
Bring constraints. We’ll bring a timeline and a cut list. Free discovery call — response within 24 hours.
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